New Program at Cornell on Environmental & Sustainability Communication

Open to Juniors in communication or sustainability-related fields. Deadline extended to November 15th

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Open to Juniors in communication or sustainability-related fields.

From Thought to Action: Translating knowledge into application is often a big leap. How do we take what we have learned in courses and apply it in real-world situations? This is the test of a true education. Our partners are leaders in the environmental and sustainability arena seeking to improve the world. They need help decoding and solving pressing communication challenges. This program will provide you with the theoretical foundation, and the necessary skills, to create effective solutions to concrete communication issues in our local and national community.

Our Leadership Team: This pilot program is led by a team of communication faculty, campus sustainability leadership, and national and local environmental and sustainability organizations. Partner organizations include EcoVillage at Ithaca, the most successful co-housing “ecovillage” in the world, and Environmental Defense Fund, a top organization devoted to effective environmental policy.

Engaged Learning: Students gain classroom and hands-on experience with new and traditional media, including understanding messaging that “works” to bolster pro-environmental attitudes and engagement, developing sustainability messages to reach audiences with diverse backgrounds and viewpoints, and crafting social media strategies for the modern digital age.

Coursework: This program “track” involves three courses and an internship. Students choose one class in environmental communication theory and one class in practical application from the list below. Students may have already taken one or more of the required courses, or may take them concurrently with the seminar. All students take a seminar in Spring 2017 that will integrate theory and skills related to specific challenges faced by our organizational partners. Students selected for this program will be matched with a leading regional or national organization for a paid internship during the summer of 2017.

Total credits for the program: (9) 3-credits Theory Coursework (students choose one) – Comm 2760 (Persuasion and Social Influence), Comm 2850 (Communication, Environment, Science and Health), Comm 3760 (Planning Communication Campaigns); Comm 4860 (Risk Communication); NatRes 2201 (Natural Resources and Society). Other courses considered with instructor approval. 3-credits Applied Communication (students choose one) – Comm 3020 (Science Writing for the Media), Comm 3070 (Communicating for Impact: Developing Strategic Messages); COMM 3010 (Writing and Producing the Narrative for Digital Media; ALS 2000 (Leadership for Campus Sustainability.) Other courses will be considered in consultation with instructors. 2-credits Environmental Sustainably Communication Seminar (Spring 2017); 1-credit Internship (Summer 2017)

Deadline for applications: November 15. The 2016-2017 program is limited to 10 students. Contact Jonathon Schuldt (jps56@cornell.edu) or Lauren Chambliss (elc55@cornell.edu) for more information. Apply online.

This program is made possible by an Engaged Cornell grant.

Views expressed in News posts may not be those of Cornell University. No endorsement is implied.